1. Gymshark, 2. Sweaty Betty, 3. Adanola, 4. Tala, 5. Varley, 6. Silou London, 7. Kiht Collective, 8. Contur, 9. Pruzan, 10. Pokita. British activewear brands have gained recognition for their blend of style, quality, and sustainability. From London to the rolling hills of the countryside, this article will delve into some of the best British activewear brands that embody the spirit of innovation and a commitment to an active, sustainable lifestyle.
Gymshark’s mission is to bring together the fitness community. What unites them is not merely their individual goals but the collective efforts they put into reaching them. While their training environments and ultimate objectives may vary, they all share a common bond through their dedication to hard work and sweat, which they consider their sport. They are a team of individuals who understand that to achieve greater heights, they must support one another.
Their journey began in 2012, in a garage located in Birmingham, UK. They had nothing more than a sewing machine, a screen-printer, and ambitions that some might have considered overly ambitious. Today, they design the tools that empower everyone to reach their personal best: the activewear you’ll wear while breaking a sweat, the inspiring content that fuels your motivation, and the community that helps you become the best version of yourself.
The Gymshark family has grown to include over 10 million employees, athletes, and followers. Their collective social media following exceeds 18 million, and they serve customers in more than 230 countries through their 14 online stores. Their family of employees is also expanding, with over 900 team members working in five different regions, including Solihull, UK (just outside their hometown), and Denver, Colorado.
Headquarters: Solihull, England
Instagram: https://www.instagram.com/gymshark (6.4M followers)
Image via https://www.instagram.com/gymshark
Sweaty Betty is a global activewear and lifestyle brand designed for women. Sweaty Betty also represents a community that believes in the transformative power of fitness to help women achieve their desired selves. While leggings and sports bras alone can’t change the world, when worn with a determined, let’s-take-action-now attitude, they empower the women who wear them.
Since its inception in 1998 by founder Tamara, Sweaty Betty has been dedicated to blending performance and style. A prime example is their Power Leggings, engineered with advanced fabric that sculpts your body and helps you beat your personal best. Every minute, a woman purchases a pair of these leggings – that’s the kind of high-intensity interval they appreciate.
Their active community lives each day as an opportunity for movement, and they continuously strive to improve. This includes creating clothing from responsibly sourced materials and recycled bottles, prioritizing both your well-being and the well-being of the planet.
Headquarters: London, United Kingdom
Instagram: https://www.instagram.com/sweatybetty/ (714K followers)
Image via https://www.instagram.com/sweatybetty/
Adanola is crafted to adapt to your diverse lifestyle. Their mission is to provide top-notch activewear and essential clothing items that are accessible to everyone. Each item is meticulously designed to boost your confidence, no matter what you’re engaged in. Adanola is dedicated to creating high-quality, long-lasting activewear and wardrobe staples that cater to all. Your inspiration drives them. Every collection is meticulously crafted to simplify your everyday life, whether it’s for exercise, leisure, or any other occasion.
Adanola collaborates with partners who share their passion for quality throughout their production process. They put in an extensive effort to ensure that they consistently offer excellent value and fair prices. Environmental sustainability is at the core of their company’s objectives, and it’s a continuous journey they are firmly committed to. They operate with small production lines to minimize waste, employ 100% recyclable packaging, and consistently offset their operational carbon footprint.
Instagram: https://www.instagram.com/adanola/ (555K followers)
Image via https://www.instagram.com/adanola
TALA’s primary goal is to provide environmentally-friendly activewear that excels in terms of performance, fit, quality, and style, all without the hefty price tag. When founder Grace Beverley transitioned away from fast fashion in her everyday wardrobe, she discovered a plethora of sustainable choices in various categories, except for activewear.
Conventional options like renting or buying pre-owned activewear didn’t hold much appeal, as the idea of wearing someone else’s used workout gear wasn’t exactly enticing. This realization underscored the fact that the activewear industry, despite its rapid growth, was severely lacking in sustainability options, especially ones that didn’t break the bank.
This concept was the catalyst for TALA: What if you could purchase high-quality activewear at the same price as traditional options but with a sustainable and ethical approach?
TALA is committed to making sustainable choices more accessible and inclusive, offering a range of products from high-performance activewear to their everyday 365 collection. They create clothing that not only makes you feel good in terms of comfort and style but also makes you feel good about your contribution to sustainability.
Instagram: https://www.instagram.com/wearetala/ (385K followers)
Image via https://www.instagram.com/wearetala/
Varley is a contemporary fashion label designed with the modern woman in mind. They provide year-round fashion collections that encompass knitwear, outerwear, and essential everyday pieces, along with activewear items, to curate a sophisticated wardrobe that aligns with your lifestyle. Varley draws its identity from the women who choose to wear their brand, aiming to instill a subtle self-assuredness through collections that accentuate your existing self. Established in 2015 by the husband-and-wife duo of Lara and Ben Mead, Varley is headquartered between London and Los Angeles, with additional offices in New York. Their unique style is consistently shaped by the distinct influences of these cities.
They consider themselves an international family-owned business, embodying their founders’ commitment to crafting timeless collections tailored for the contemporary woman. What began as a two-person venture has evolved into a tight-knit team of visionaries, creators, and innovators who prioritize the quality of their products and the well-being of their team and community. Varley is driven by two fundamental principles: a relentless pursuit of excellence in everything they undertake and a genuine care for one another.
Headquarters: Los Angeles, California, USA
Instagram: https://www.instagram.com/varley/ (263K followers)
Image via https://www.instagram.com/varley/
In 2016, Tatiana Kovylina, a former Victoria’s Secret model and a mother of four, teamed up with wellness influencer Phoebe Greenacre to launch a high-quality activewear line designed by women, for women.
Their vision was to create a world where women could confidently embrace their body shapes, where activewear was not only stylish and functional but also environmentally sustainable. They believed that the best way to bring this vision to life was to create it themselves, leading to the birth of Silou. Silou is built on three core principles: exceptional craftsmanship, the use of honest and eco-friendly materials, and an emphasis on elegant design. It’s a brand that provides solutions for the modern woman while staying committed to ethical values.
Silou’s designs are centered around the female body, featuring non-toxic materials, breathable fabrics, and bodysuits and leggings without front seams to ensure maximum comfort. Empowerment is at the core of their philosophy, valuing and equipping individuals to achieve their goals. They celebrate the diversity of their community and aim to make women stronger and more confident in their pursuit of their best lives.
Wearing Silou is seen as a way to support your journey, whether it’s a daily wellness practice, staying active, or simply navigating a multi-faceted life with style and comfort.
Instagram: https://www.instagram.com/siloulondon/ (24.5K followers)
Image via https://siloulondon.com/
Kiht Collective focuses on crafting ethical gym wear for individuals who prioritize their values. Their gym clothing is designed to boost your confidence from the inside out, combining performance-enhancing fabrics with trendy styles and charming designs, all while maintaining a commitment to ethical and sustainable practices.
Kiht Collective’s objective is to assist busy individuals like you in having enjoyable and active experiences. Their current gymwear, which allows you to mix and match trendy pieces for both everyday wear and gym sessions, offers you the flexibility to choose how you style it. They take immense pride in their approach, which they refer to as “conscience clothing.”
This encompasses their ethical production processes, the selection of beautiful factories with which they partner, their efforts to maintain a low carbon footprint, their use of recycled packaging, and their commitment to minimizing waste by purchasing and donating excess materials to charity rather than letting them end up in landfills or incinerators. Kiht Collective is continuously striving to enhance the sustainability of their practices so that you can feel as great as possible when wearing your KIHT apparel.
Headquarters: Manchester, United Kingdom
Instagram: https://www.instagram.com/kihtcollective/ (14.1K followers)
Image via https://kiht.co.uk/
CONTUR stands as a beacon of high-end activewear, meticulously designed for the bold and fearless women of their era. These are women who thrive on embracing their individuality and live life with an insatiable zest for adventure, whether they’re conquering the gym or making a statement on the streets.
At the very heart of CONTUR’s mission lies a powerful commitment to empower women. They strive to help every woman enhance her natural beauty, encouraging her to become a head-turner in any setting and to bask unapologetically in her own unique identity. CONTUR firmly believes that each woman already possesses the innate essence of self-confidence and allure; they are merely there to lend a helping hand in bringing these qualities to the forefront.
But there’s more to this remarkable brand than just its empowering ethos. CONTUR proudly flies the British flag, championing the local textile industry with unwavering dedication. With every item you discover in their collection, you can be assured that it has been carefully crafted at their London facility, under the watchful eye of highly skilled designers and seamstresses.
This dedication to local craftsmanship is not just a passing trend; it’s a tradition that CONTUR is fully committed to preserving, ensuring that every piece of activewear they produce maintains the highest standards of quality and workmanship. So when you choose CONTUR, you’re not just investing in activewear; you’re supporting a heritage of British craftsmanship and a brand that celebrates the power and individuality of women everywhere.
Instagram: https://www.instagram.com/conturuk/ (14.1K followers)
Image via https://www.instagram.com/conturuk/
Pruzan is a brand that specializes in running apparel and accessories. Their products are likely tailored to meet the needs of runners and athletes, providing them with comfortable and performance-oriented activewear. Pruzan’s primary focus revolves around sustainability and longevity across every aspect of their brand, from their supply chain to their designs, and their commitment to the planet.
Their clothing collection is meticulously crafted from exceptionally high-quality recycled materials, chosen and engineered to endure decades of use, ensuring durability and longevity. Pruzan is deeply committed to preserving natural resources, and this commitment is reflected in their choice of materials. They source recycled, deadstock, and biodegradable materials whenever possible, and they make deliberate choices in their supply chain to counteract the habits associated with fast fashion.
At present, all of Pruzan’s fabrics are crafted from 100% recycled polyester, a material derived from existing plastic waste. When combined with elastane, it not only contributes to sustainability but also provides textiles that are long-lasting, quick-drying, and lightweight—perfect for ensuring mobility and comfort in your activewear.
Headquarters: United Kingdom
Instagram: https://www.instagram.com/pruzanrunning (3868 followers)
Image via https://www.instagram.com/pruzanrunning
POKITA originated from a desire to sport captivating, vibrant prints while remaining committed to a more sustainable planet. At POKITA, they’ve crafted their apparel for everyday women who want to exude confidence, comfort, and versatility, regardless of their chosen physical activity. Their clothing seamlessly transitions from spinning classes to tennis matches, from the golf course to leisurely moments sipping G&Ts on the terrace.
Every single one of their products is meticulously crafted from repurposed plastic waste, including their packaging. POKITA’s primary goal is to create stunning sportswear that not only elevates your performance on the course, court, or in the studio but also minimizes harm to the environment. Their designs are tailored with real women in mind—featuring high waists, longer lengths, and feminine shapes—to ensure a more flattering silhouette. This leaves you feeling confident, knowing that you can both look and perform at your absolute best.
Headquarters: Buckinghamshire, England
Instagram: https://www.instagram.com/pokita_uk/ (1397 followers)
Image via https://www.instagram.com/pokita_uk/