1. Agent Provocateur, 2. Mimi Holliday, 3. Playful Promises, 4. Curvy Kate, 5. Bluebella, 6. Tutti Rouge, 7. Bordelle, 8. Fleur of England, 9. Panache, 10. Boux Avenue. British underwear brands offer a broad range of preferences, from luxury and seductive designs to comfortable and inclusive options. Here are 10 of the Best British Underwear Brands that you may refer to.
- Agent Provocateur
- Mimi Holliday
- Playful Promises
- Curvy Kate
- Tutti Rouge
- Fleur of England
- Boux Avenue
Agent Provocateur is renowned for its luxurious and seductive lingerie. Founded in 1994, the brand has become synonymous with high-end, provocative designs that blend elegance and sensuality. Their collections often feature intricate lacework, bold colors, and daring cuts, catering to those seeking glamorous and alluring lingerie.
Agent Provocateur’s lingerie collections feature a wide range of styles, from delicate lace sets to daring bondage-inspired pieces. Their designs often incorporate luxurious fabrics, intricate lacework, strappy details, and playful embellishments to create a seductive and alluring aesthetic.
Agent Provocateur also offers a dedicated bridal collection, catering to brides who want to feel confident, glamorous, and alluring on their special day. The collection includes a variety of lingerie styles, from classic white sets to more daring and embellished pieces. Agent Provocateur has a strong international presence, with boutiques located in major cities worldwide. Their stores are designed to create a sensual and luxurious shopping experience, with opulent interiors and attentive service.
Headquarters: London, UK
Official website: https://www.agentprovocateur.com/
Image via www.facebook.com/agentprovocateur/
Mimi Holliday is a British lingerie brand that offers playful and feminine designs with a focus on intricate lacework and vibrant colors. Mimi Holliday aims to create lingerie that is both luxurious and fun, combining exquisite craftsmanship with a playful and whimsical aesthetic. The brand celebrates femininity, sensuality, and self-expression, offering lingerie that is designed to make women feel confident and beautiful.
Mimi Holliday takes pride in its attention to detail and craftsmanship. Each piece is meticulously crafted using high-quality fabrics and materials, ensuring a comfortable fit and a luxurious feel. The brand’s focus on quality is reflected in the intricate lacework, fine stitching, and thoughtful design elements present in their lingerie.
Mimi Holliday sources high-quality fabrics from around the world to create their lingerie. These may include silk, satin, delicate lace, and other luxurious materials that enhance the comfort, look, and feel of their designs. The brand’s focus on fabric selection ensures a luxurious and indulgent experience for the wearer.
Official website: https://www.mimiholliday.com/
Image via www.instagram.com/mimiholliday/
Playful Promises is a lingerie brand that was founded in 2004 by Emma Parker. It is based in London, United Kingdom. The brand specializes in creating lingerie, swimwear, and loungewear that aims to cater to a diverse range of body types and sizes. This brand ranks 3th on the list of the Best British Underwear Brands.
Playful Promises offers a wide range of lingerie styles, including everyday lingerie and sexy lingerie. They also provide a selection of sex toys for those interested in exploring their sensuality. In terms of sizing, Playful Promises offers bra sizes ranging from UK 30-36 A-D, UK 30-36 DD-H, and UK 38-44 B-H. They provide a sizing chart on their website to assist customers in finding the right fit.
Apart from their online store, Playful Promises has collaborated with various retailers and boutiques worldwide to make their products more accessible to customers. They have also participated in industry events and trade shows to showcase their collections and connect with lingerie enthusiasts and retailers.
Official website: https://www.playfulpromises.com/
Image via www.instagram.com/playfulpromises/
Curvy Kate is a UK-based brand that aims to help women with big boobs feel amazing by providing them with comfortable and stylish lingerie and swimwear options. The brand offers a wide range of sizes, starting from 28D and going up to 46K, catering to a diverse range of body types. Curvy Kate ranks 4th on the list of the Best British Underwear Brands.
Curvy Kate offers both lingerie and swimwear collections, ensuring that women can feel confident and supported in various settings. The brand also provides a Bra Fit Quiz to help women determine their correct bra size if they are unsure. This feature assists customers in finding the perfect fit and ensuring optimal comfort and support.
Curvy Kate also categorizes their products based on cup style, including underwired, non-wired, padded, non-padded, and front-fastening bras, allowing customers to choose based on their personal preferences and comfort requirements. Customers can explore different ranges and collections such as Victory, Wonderfully, Lifestyle, Centre Stage, Smoothie, Lace Daze, Luxe, and Scantilly.
Official website: https://www.curvykate.com/
Image via www.instagram.com/curvykate/
Bluebella is a brand that specializes in luxurious lingerie, underwear, and nightwear for fashion-forward women. It was founded by Emily Bendell with a vision to redefine sensuality and deliver exceptional style. The brand focuses on innovation and inclusivity, aiming to provide self-expression and individual style through lingerie.
Bluebella offers a wide range of lingerie products, including bras, knickers, suspenders & harnesses, bodies & bustiers, lingerie sets, and ouvert & accessories. They also have collections dedicated to bridal lingerie, basques, hosiery, and everyday underwear. The brand caters to different preferences by providing lingerie in various colors such as black, blue, green, ivory, orange, pink, purple, red, white, yellow, and gold.
In addition to lingerie, Bluebella also offers sets that include matching bras and thongs or brief combinations. They have sets available in different colors to suit individual preferences. For those who wear DD+ sizes, Bluebella provides lingerie sets, bras, and bodies & basques specifically designed to cater to their needs.
Official website: https://www.bluebella.com/
Image via www.instagram.com/bluebella/
One of the notable features of Tutti Rouge is their dedication to inclusivity. They offer a wide size range, including both smaller and larger cup sizes. Their bras are available in sizes ranging from 28-38 bands and D-K cups, ensuring that women of various body types can find the perfect fit.
In addition to their focus on size inclusivity, Tutti Rouge is also known for their playful and unique designs. They often incorporate bold prints, vibrant colors, and intricate lace detailing into their lingerie collections. Their designs aim to embrace individuality and allow women to express their personal style.
Headquarters: Harrow, UK
Official website: https://www.tuttirouge.com/
Image via www.instagram.com/tuttirougelingerie/
Bordelle is a niche and unique concept in women’s lingerie and bodywear that combines craftsmanship with groundbreaking designs. The brand was founded by Alexandra Popa, who created the label to fill a gap in the market for experimental lingerie that blurs the lines between seduction and ready-to-wear. The concept was fueled by Alexandra’s personal interest in underpinnings with statement design.
Bordelle’s aesthetic is characterized by body-con silhouettes and is rooted in a proprietary technique that blends 24K gold-plated hardware and customized satin elastic strapping with luxury fabrics. The brand’s designs are adjustable and iconic, catering to the modern woman. Since its launch in 2009 at Selfridges in London, Bordelle’s offering has expanded to include an evolving Signature line and innovative seasonal Mainline collections that push the boundaries of lingerie design.
Bordelle is available to buy at handpicked department stores, fashion concept stores, and specialist boutiques in over 25 countries worldwide. Some notable stockists include TSUM, Luisaviaroma, Kadewe, and Journelle. The brand continues to be designed and handmade by a team of artisans in London and at Atelier Bordelle Productions, the brand’s modern production facility in Cluj, Romania.
Official website: https://www.bordelle.co.uk/
Image via www.instagram.com/atelierbordelle/
Fleur of England
Fleur of England is a luxury lingerie and nightwear brand based in the United Kingdom. This brand ranks 8th on the list of the Best British Underwear Brands. The brand was founded by Fleur Turner, a designer with a passion for creating beautiful and sensual lingerie. Fleur of England is known for its exquisite craftsmanship, attention to detail, and use of luxurious materials.
The brand offers a wide range of lingerie sets, including bras, briefs, thongs, and bodysuits, all designed to make women feel confident and empowered. They also have a collection of silk nightwear, including babydolls, robes, and camisoles, for a touch of elegance and sophistication.
Fleur of England has several signature collections, such as Onyx, Signature Black, Signature Blush, Signature White, Fleur Curve, and The Bridal Edit. Each collection showcases unique designs, intricate lacework, and fine fabrics, catering to different styles and preferences.
In addition to their regular product offerings, Fleur of England also has a fitting room section on their website, providing guides to help customers find their perfect fit and understand different lingerie styles. They emphasize the importance of finding lingerie that not only fits well but also makes the wearer feel comfortable and beautiful.
Headquarters: Bristol, UK
Official website: https://fleurofengland.com/
Image via www.instagram.com/fleurofengland/
Panache is a lingerie and swimwear brand known for its extensive range of sizes and supportive designs. Panache was founded in 1982 and is headquartered in Sheffield, United Kingdom. The company specializes in creating lingerie and swimwear for fuller bust sizes, offering a wide range of styles and options for women with larger cup sizes.
Panache offers a diverse selection of bras, including balconette, plunge, full cup, and sports bras, catering to different needs and preferences. Their lingerie collections often feature intricate lacework, vibrant colors, and stylish designs while maintaining excellent support and comfort. In addition to lingerie, Panache also offers a range of swimwear options, including bikinis, tankinis, and swimsuits.
Panache provides a range of sizes to accommodate a variety of body shapes. The brand offers an extensive size range, typically ranging from D to K cup sizes, with back sizes from 28 to 46. This dedication to inclusivity has made Panache a popular choice among women seeking lingerie and swimwear options for larger cup sizes.
Headquarters: Sheffield, UK
Official website: https://www.panache-lingerie.com/
Image via www.instagram.com/lovepanache/
Boux Avenue is a lingerie brand based in London that was launched in April 2011. Boux Avenue focuses on empowering individuals through their lingerie and creating a positive body image. They believe that lingerie is not just about outer beauty but also about feeling confident and empowered from within.
The brand’s design team creates their collections with the aim of empowering every curve and catering to different body shapes and styles. They design their lingerie in London, using exquisite detailing such as lace, embroidery, and luxe fabrics. Boux Avenue values customer feedback and strives to create comfortable and confident designs.
In addition to lingerie, Boux Avenue provides a variety of other products. They have a selection of bras, including styles like push-up, lace, plunge, unpadded, and strapless. Their knickers collection includes thongs, briefs, Brazilian, and high-waisted options. They also offer sleepwear, loungewear, swimwear, and accessories such as socks, slippers, hosiery, and beauty products.
Official website: https://www.bouxavenue.com/
Image via www.instagram.com/bouxavenue/