Brands

Top Best German Interbrands

1. SAP, 2. Mercedes-Benz, 3. BMW, 4. Audi, 5. Allianz, 6. Volkswagen, 7. Siemens, 8. DHL, 9. Adidas, 10. Porsche. Interbrand Best German Brands is an annual ranking of the most valuable and influential brands in Germany. The ranking is based on a rigorous analysis of various factors, such as financial performance and customer loyalty. Check out for the most excellent German brands!

  1. SAP
  2. Mercedes-Benz
  3. BMW
  4. Audi
  5. Allianz
  6. Volkswagen
  7. Siemens
  8. DHL
  9. Adidas
  10. Porsche

SAP

Five German businessmen with a vision for the commercial potential of technology launched SAP in 1972. Starting out with just one client and a small staff, SAP embarked on a journey that would not only revolutionize the information technology industry but also change how businesses operate for all time.

With a long history of invention, SAP is renowned for its ground-breaking work in business software. One of the first businesses to create a relational database management system was SAP, and it has since continued to innovate in fields including big data analytics, cloud computing, and mobile apps. Enterprise resource planning (ERP), customer relationship management (CRM), supply chain management (SCM), and human capital management (HCM) are just a few of the business management tools that SAP now offers as part of its broadened product line.

Today, companies of all sizes across more than 180 countries utilize SAP’s software. Furthermore, the company’s high customer satisfaction scores further demonstrate its dedication to ensuring customer pleasure. According to Gartner, SAP was the best software business for customer satisfaction in 2023.

The Interbrand ranking of SAP has been rising over the past few years. With a brand value of $67.3 billion, SAP is rated fifth among the most valuable brands in the world as of 2023. This is an improvement from 2022, when the brand had a $65.3 billion brand value.

Detailed Information:

  • Founded: April 1, 1972
  • Founder: Dietmar Hopp, Hasso Plattner, Hans-Werner Hector, Klaus Tschira, and Claus Wellenreuther
  • Headquarters: Weinheim, Germany
  • Facebook: https://www.facebook.com/SAP (1.3M followers)
  • Instagram: https://www.instagram.com/sap/ (283K followers)
  • Website: https://www.sap.com/
  • Interbrand Rank: 5th

top best german interbrands

Screenshot via sap.com

top best german interbrands

Mercedes-Benz

The German luxury automaker Mercedes-Benz was established in 1926 through the union of Daimler-Motoren-Gesellschaft (DMG) and Benz & Cie. The name of the business was inspired by the daughter of wealthy Austrian industrialist Emil Jellinek, a significant stakeholder in DMG. DMG utilized the three-pointed star trademark for the first time in 1909; it is now among the most well-known in the world.

Mercedes-Benz automobiles are renowned for their opulent interiors, strong engines, and cutting-edge safety measures. The company is renowned for its cutting-edge technology, including its electric and self-driving automobiles.

Mercedes-Benz manufactures a vast array of additional goods in addition to automobiles, such as trucks, buses, and motorbikes. The company has a significant presence in the financial services sector and provides a range of leasing and insurance products.

Mercedes-Benz, with a brand value of $56.1 billion, was ranked eighth on the Interbrand 2023 Best Global Brands list. From its brand value in 2022, this is a 10% growth.

  • Founded: 1926
  • Founder: Karl Benz, Gottlieb Daimler, Wilhelm Maybach and Emil Jellinek
  • Headquarters: Stuttgart, Germany
  • Facebook: https://www.facebook.com/MercedesBenz (23M followers)
  • Instagram: https://www.instagram.com/mercedesbenz/ (37.4M followers)
  • Website: https://www.mercedes-benz.com/
  • Interbrand Rank: 8th

top best german interbrands

Screenshot via mercedes-benz.com

top best german interbrands

BMW

BMW is a global German automaker with its headquarters in Munich, Bavaria. The business manufactures premium cars, motorcycles, and engines. BMW was established in 1916 as an aircraft engine manufacturer, although it didn’t start making vehicles until 1928. The company’s logo, which has a blue and white striped design, is modeled after an airplane propeller.

The premium vehicles produced by BMW are renowned for their performance, handling, and fashionable designs. This focus on driving enjoyment is reflected in the company’s “Ultimate Driving Machine” motto. Under the BMW M division, BMW also manufactures a variety of high-performance motorbike types.

BMW is renowned not only for its performance but also for its innovative aesthetic. The cars of the business are frequently distinguished by their use of advanced engineering and their sleek, aerodynamic style. BMW is a pioneer in the sustainable automotive industry, and many of its vehicles are now offered with hybrid or electric drivetrains.

SUVs from the 3 Series, 5 Series, 7 Series, X5, and X7 series are some of the most well-liked BMW models. The R 1200 GS, one of the world’s best-selling adventure bikes, is one of the company’s highly acclaimed motorbikes.

For many years, Interbrand has listed BMW as one of the most valuable brands in the world. BMW received a brand value ranking of 11th in 2023, with $47.5 billion. With a brand value of $49.1 billion, they were rated 10th in 2022, which is a modest drop from their current position. Nevertheless, BMW continues to rank among the most valued automakers globally.

  • Founded: March 7, 1916
  • Founder: Franz Josef Popp, Karl Rapp and Camillo Castiglioni
  • Headquarters: Munich, Germany
  • Facebook: https://www.facebook.com/BMW (20M followers)
  • Instagram: https://www.instagram.com/bmw/ (36.7M followers)
  • Website: https://www.bmw.com/
  • Interbrand Rank: 11th

top best german interbrands

Screenshot via bmw.com

top best german interbrands

Audi

Audi is a luxury vehicle company with its headquarters in Germany. August Horch created the business in 1899, and the name of the business is a translation of his last name into Latin.

Audi is renowned for its all-wheel-drive quattro technology, which offers exceptional traction in any weather. The business has also been a leader in the creation of electric and hybrid vehicles.

Audi vehicles are renowned for their sleek, aerodynamic lines and use of cutting-edge materials in their design. The company’s interiors are likewise very opulent and include amenities like expensive leather furniture, wood trim, and Bang & Olufsen audio systems.

Audi is a famous brand among athletes and celebrities, and you may frequently see their vehicles in movies and television shows. The business also plays a significant role in supporting motorsports competitions including Formula One and the World Rally Championship.

Since 2007, Interbrand has continually included Audi in its list of the top 100 most valuable brands worldwide. Audi is predicted to have a brand worth of $54.4 billion in 2023, placing it 22nd globally. The brand value has increased by 5% since 2022 because of this.

  • Founded: July 16, 1909
  • Founder: August Horch
  • Headquarters: Zwickau, Germany
  • Facebook: https://www.facebook.com/audiofficial (11M followers)
  • Instagram: https://www.instagram.com/audiofficial/ (3.5M followers)
  • Website: https://www.audi.com/
  • Interbrand Rank: 22nd

top best german interbrands

Screenshot via audi.com

top best german interbrands

Allianz

In 1890, Wilhelm von Finck and Carl von Thieme created Allianz in Berlin, Germany. The business first focused on providing transportation and accident insurance, but it swiftly branched out into other lines of coverage like fire, life, and health insurance. In the early 1900s, Allianz also started to conduct business globally, founding branches in London, the US, and other nations.

In the 20th century, Allianz expanded quickly, and by the end of World War II, it was one of the biggest insurers in the entire world. After the war, the business kept growing, and by the 1990s, it had operations in more than 70 nations. With more than 100 million clients globally, Allianz is one of the biggest financial services firms in the world today.

The Allianz name has become recognized for its dependability, financial stability, and dedication to providing excellent customer service. The business has a long history of innovation, and it consistently creates new goods and services in order to satisfy the demands of its clients. Allianz is devoted to minimizing its environmental impact and is a prominent proponent of sustainability.

According to the Interbrand Best Global Brands rating for 2023, Allianz remained the top insurance brand in the world. The brand value of the corporation climbed by 23% to $18.694 billion, placing it in 34th place overall.

  • Founded: February 5, 1890
  • Founder: Wilhelm von Finck and Carl von Thieme
  • Headquarters: Berlin, Germany
  • Facebook: https://www.facebook.com/allianz (3.9M followers)
  • Instagram: https://www.instagram.com/allianz/ (118K followers)
  • Website: https://www.allianz.com/
  • Interbrand Rank: 34th

top best german interbrands

Screenshot via allianz.com

top best german interbrands

Volkswagen

German automaker Volkswagen was established in 1937 by the German Labor Front, an organization affiliated with the Nazi Party. The phrase “people’s car” is the translation of the German words “Volk” (people) and “Wagen” (vehicle).

Volkswagen vehicles are renowned for their dependability, affordability, and fuel effectiveness. Additionally, several Volkswagen models have received high safety ratings from agencies like the Insurance Institute for Highway Safety (IIHS) and the National Highway Traffic Safety Administration (NHTSA), proving that they have excellent safety features.

Volkswagen has concentrated on creating electric vehicles in recent years. The e-Golf, ID.3, and ID.4 are a few of the electric versions that the company has released. Volkswagen is making significant investments in the study and creation of new electric technologies with the goal of dominating the market for electric vehicles.

Since 2005, Volkswagen has consistently been in the Interbrand Best Global Brands list. Volkswagen’s Interbrand ranking in 2023 is 35, and the brand is worth $12.545 billion. This is down 9% from its brand value of $13.923 billion and ranking of 32 in 2022.

  • Founded: May 28, 1937
  • Headquarters: Berlin, Germany
  • Facebook: https://www.facebook.com/VW (33.8M followers)
  • Instagram: https://www.instagram.com/volkswagen/ (10M followers)
  • Website: https://www.vw.com/
  • Interbrand Rank: 35th

top best german interbrands

Screenshot via vw.com

top best german interbrands

Image via vw.com

Siemens

Germany is home to the global technological giant Siemens. Werner von Siemens founded it in 1847, and it has since expanded to become one of the biggest and most prosperous businesses in the world. Energy, healthcare, infrastructure, and manufacturing are just a few of the many sectors in which Siemens operates.

The Siemens name has a lengthy and illustrious past. The dynamo, the first electric train, and the first X-ray machine are just a few of the significant technological advancements the company has contributed to during the past 175 years. In addition, Siemens has been a leader in the creation of cutting-edge technologies like digitalization and artificial intelligence.

For many years, Interbrand has listed Siemens as one of the most valuable brands in the world. With a brand value of $52.4 billion in 2023, Siemens was ranked number 43 on the list. With a brand worth of $53.6 billion, they were rated 41st in 2022, which is a minor drop from their current position. But despite recent economic difficulties, Siemens has long been among the top 50 most valuable brands, and their brand worth has remained comparatively strong.

  • Founded: October 1, 1847
  • Founder: Werner von Siemens and Johann Georg Halske
  • Headquarters: Berlin, Germany
  • Facebook: https://www.facebook.com/Siemens (767K followers)
  • Instagram: https://www.instagram.com/siemens/ (275K followers)
  • Website: https://www.siemens.com/
  • Interbrand Rank: 43rd

top best german interbrands

Screenshot via siemens.com

top best german interbrands

DHL

DHL is an international logistics firm with an illustrious past. Three aspirational San Francisco businessmen named Adrian Dalsey, Larry Hillblom, and Robert Lynn formed the company in 1969. In the beginning, they began shipping customs paperwork via air, which significantly decreased the time needed for customs to process freight shipments.

One of the top logistics firms in the world today is DHL. Over 500,000 individuals work for the corporation, which has operations in over 220 nations and territories. Package delivery, express mail, freight forwarding, and supply chain management are just a few of the many services that DHL provides.

DHL declared that it would change its name to “DHL Group” in 2023. This adjustment reflects the company’s evolution into a world-class logistical force. One of the most reputable brands in the globe, DHL is today associated with dependability, speed, and efficiency.

On the Interbrand 2023 ranking of the most valuable brands in the world, the German multinational logistics giant DHL came in at number 48. Despite moving down one spot from its ranking in 2022, its brand value has climbed to $20.3 billion, a 5% gain.

  • Founded: 1969
  • Founder: Adrian Dalsey, Larry Hillblom and Robert Lynn
  • Headquarters: Bonn, Germany
  • Facebook: https://www.facebook.com/dhl (1.5M followers)
  • Instagram: https://www.instagram.com/dhl_global/ (198K followers)
  • Website: https://www.dhl.com/
  • Interbrand Rank: 48th

top best german interbrands

Screenshot via dhl.com

top best german interbrands

Adidas

Adidas is a German multinational firm that creates and produces footwear, apparel, and accessories. It was established in Herzogenaurach, Bavaria. After Nike, it is the second-largest sportswear producer in the world and the biggest in Europe.

With operations in more than 160 nations, Adidas is a truly international company today. The corporation is a significant player in the sportswear sector and continues to support elite athletes. The three-stripe emblem of Adidas is one of the most recognizable in the world, and the brand is well-known.

Adidas is renowned for its premium goods. The company produces high-performance footwear, clothing, and accessories using only premium materials. Adidas also makes significant investments in R&D, ensuring that its products are continuously developing and getting better.

Adidas will have a brand value of $14.6 billion in 2023, making it the fifth-largest apparel brand in the world. This is an increase of 6% from the brand value in 2022. Adidas’ Interbrand ranking fell from 52 in 2022 to 55 in 2023. This is because Nike, which performed well and has an Interbrand rank of 18 and a brand value of $32.4 billion, performed well.

  • Founded: August 18, 1949
  • Founder: Adi Dassler
  • Headquarters: Herzogenaurach, Germany
  • Facebook: https://www.facebook.com/adidas/ (40.9M followers)
  • Instagram: https://www.instagram.com/adidas/ (27.7M followers)
  • Website: https://www.adidas.com/
  • Interbrand Rank: 55th

top best german interbrands

Screenshot via adidas.com

top best german interbrands

Image via adidas.com

Porsche

Ferdinand Porsche established the German car company Porsche in 1931. The Porsche 356 – the company’s first automobile – was built in 1948. Rear-engined sports automobile known as the 356 was propelled by a Volkswagen engine. The 356 was a hit, and it contributed to Porsche’s rise to prominence as a sports car pioneer.

Porsche is a name that is closely associated with elegance, power, and racing. The company’s vehicles are renowned for their svelte silhouettes, potent motors, and thrilling driving experiences. Porsche has a long and successful history in motorsports, and Porsche’s road cars continue to draw inspiration from its racing past.

Porsche has increased the number of vehicles in its roster in recent years. Now, the company sells sedans, SUVs, and even a hybrid electric vehicle. Porsche is still mostly known for its high-performance sports cars, though. The 911 is the brand’s most recognizable model and is still among the most well-liked sports cars on the planet.

According to Interbrand, Porsche has continuously been listed among the top 100 most valuable brands in the world. The brand value of Porsche was expected to be $29.3 billion in 2023, placing it 86th overall. This is a big improvement from its rating of 100th in 2017, yet it represents a little drop from its ranking of 83rd in 2022.

  • Founded: 1948
  • Founder: Ferdinand Porsche
  • Headquarters: Stuttgart, Germany
  • Facebook: https://www.facebook.com/porsche (11M followers)
  • Instagram: https://www.instagram.com/porsche/ (28.1M followers)
  • Website: https://www.porsche.com/
  • Interbrand Rank: 86th

top best german interbrands

Image via porsche.com

top best german interbrands

TOP STORIES

https://top-list.co/sitemap-posts-paged-1.xml https://top-list.co/sitemap-posts-paged-2.xml https://top-list.co/sitemap-posts-paged-3.xml https://top-list.co/sitemap-posts-paged-4.xml https://top-list.co/sitemap-posts-paged-5.xml https://top-list.co/sitemap-posts-paged-6.xml https://top-list.co/sitemap-posts-paged-7.xml https://top-list.co/sitemap-posts-paged-8.xml https://top-list.co/sitemap-posts-paged-9.xml https://top-list.co/sitemap-posts-paged-10.xml https://top-list.co/sitemap-posts-paged-11.xml https://top-list.co/sitemap-posts-paged-12.xml https://top-list.co/sitemap-posts-paged-13.xml https://top-list.co/sitemap-posts-paged-14.xml