1. Hugo Boss, 2. Erlich Textil, 3. Mey, 4. Anekdot, 5. Speidel, 6. Schiesser, 7. AIKYOU, 8. VATTER. Germany is known for its high-quality products and attention to detail in design and craftsmanship. This extends to the world of underwear, where German brands have made a name for themselves by creating comfortable and stylish undergarments. In this article, we will explore some of the best German underwear brands.
Founded in 1924, Hugo Boss is a well-known German underwear brand that has earned a reputation for its luxurious collections. With a global presence, Hugo Boss offers a variety of underwear options – from simple everyday wear to bold, trend-setting designs – catering to a wide range of customers seeking classic comfort with a touch of style.
Hugo Boss has built a reputation of being a trusted luxury brand in Germany and across the world by combining its adaptability and excellent understanding of customer needs with quality and design. The brand’s success is owed in large part to its commitment to using exceptional materials and careful attention to detail in the manufacturing process of its products. This results in beautiful, comfortable, and durable collections that have become a favorite among customers worldwide.
The brand’s emphasis on quality is also reflected in its premium pricing, solidifying its status as a prestigious and highly sought-after luxury lingerie brand. Hugo Boss continues to be a benchmark of excellence in the fashion industry, setting the standard for quality, style, and sophistication.
Founder: Hugo Boss
Headquarters: Metzingen, Germany
Photo by @hugo_official via Instagram
When it comes to finding the best German underwear brands, Erlich certainly stands out with its commitment to sustainability and ethical manufacturing practices. Not only does Erlich use a variety of recycled and organic materials to create lingerie that is eco-friendly and gentle on the skin, but it also designs its products with both comfort and style in mind.
Erlich’s range of ethical underwear features soft Modal fabrics and delicate, repurposed lace for a luxurious feel that complements every shape and size. Each item is developed in Germany and Portugal by skilled workers who adhere to Erlich Textil’s strict code of conduct, ensuring that every piece is made with the utmost care and attention to detail.
Whether you’re looking for a seductive lingerie set, a comfortable bralette, or a cozy loungewear set, Erlich has something to suit every taste and preference. Best of all, you can feel confident that you’re supporting a company that values sustainability and ethical manufacturing practices, making you feel good about your purchase in more ways than one.
Founder: Sarah Grohé and Benjamin Sadler
Headquarters: Cologne, Nordrhein-Westfalen, Germany
Photo by @erlich_textil via Instagram
Mey is popularly known for producing high-end underwear and is a top choice for both men and women, offering an extensive range of products that span much further than just underwear. They also provide high-end loungewear and sleepwear, making them an all-around lifestyle brand.
Mey is committed to sustainable practices, using eco-friendly materials throughout their manufacturing process, making them a favorite with environmentally conscious shoppers.
Positioned as a premium brand in the market, Mey’s products are of exceptional value due to their top-of-the-line materials and designs that ensure their durability over time. The price tag associated with Mey’s products reflects the quality of the materials used, ensuring they withstand the test of time.
Founder: Franz Mey
Headquarters: Albstadt, Bayern, Germany
Photo by @meybodywear via Instagram
Anekdot, the innovative lingerie brand, has transformed the fashion industry by introducing a collection of romantic lace lingerie with a vintage twist. What makes Anekdot stand out is its commitment to sustainability. The brand uses ECONYL® (100% regenerated nylon, STANDARD 100 by OEKO-TEX®) and Q-NOVA® with ROICA™ recycled lace (Global Recycled Standard and STANDARD 100 by OEKO-TEX®) as well as exclusive surplus fabrics from production leftovers, deadstock, and vintage trimmings to create their delicate pieces.
The result is an exquisite lingerie range that makes you feel both playful and sexy, perfectly suited for the modern environmentally-conscious woman. Anekdot recognizes the importance of reducing waste and preserving the environment and, as such, upcycles materials that are not newly produced. As a result, some of their pieces come in limited quantities, making them even more special.
The label prides itself on maintaining proper working conditions and ethical production practices. Anekdot’s artisans use their expertise to create stunning pieces with artisanal techniques in Berlin and Poland. Custom-made products are also available upon request, giving customers the option to create something that is uniquely theirs.
Founder: Sofie Andersson
Headquarters: Berlin, Germany
Photo by @anekdotboutique via Instagram
Operating under the same principles as other notable sustainable underwear brands in Germany, Speidel thoroughly examines and verifies every raw material used, ensuring compliance with OEKO-Tex Standard 100.
Speidel uses eco-friendly materials like Tencel, bio-cotton, recycled nylon, and bamboo viscose. This dedication to sustainable sourcing is further reflected in the brand’s decision to maintain its mills, allowing them to monitor and regulate every step of the production process.
Regardless of personal style preference, Speidel truly has something for everyone. From comfort-focused designs to more flirtatious ensembles, this brand is truly the perfect balance of style and substance.
Founder: Hans and Rosa Speidel
Headquarters: Bodeishausen, Germany
Photo by @speidel.lingerie via Instagram
Schiesser, a renowned German underwear brand in the industry since its establishment in 1875, has gained a reputation for delivering high-quality products unparalleled in comfort, durability, and sustainability. Their extensive catalog of diverse products caters to different preferences, from classic briefs to thermal underwear, each designed to meet varying needs.
In keeping with their commitment to producing eco-friendly products, Schiesser employs a meticulous approach to production, using organic cotton in most of their products. This dedication to sustainable practices is not just a trend for Schiesser but a genuine contribution to creating a better future.
Schiesser’s underwear is exceptionally comfortable. Customers consistently praise the brand’s products for their softness, support, and flexibility. Schiesser’s use of high-quality materials also contributes to their renowned durability, an excellent long-term investment that does not compromise quality.
Despite their premium quality, Schiesser’s mid-range pricing makes them an accessible choice for conscious consumers searching for comfortable, eco-friendly options. With a storied history spanning more than a century and a comprehensive product range, Schiesser stands out as a leader in the world of underwear brands, embodying excellence in quality, sustainability, and customer satisfaction.
Founder: Jacques Schiesser
Headquarters: Radolfzell, Baden-Württemberg, Germany
Photo by @schiesser via Instagram
Small breasts may not always be seen as desirable in today’s society, but AIKYOU is determined to change that perception. They believe small boobs are lovely and have set out to create the most beautiful designs for them in a limited batch. This brand understands that not all women have larger busts and that true beauty comes in all shapes and sizes.
AIKYOU takes its mission seriously and produces underwear in small quantities for small breasts. Their products are designed to fit perfectly and comfortably, no matter what the size. And their focus on small-batch production ensures that each piece is crafted with the utmost attention and care.
But that’s not all that sets AIKYOU apart. The brand name itself is inspired by a Japanese female name that translates as “love and respect”. This reflects the core values of AIKYOU – a brand that believes in caring for and respecting the bodies of women through their high-quality, organic materials and fair production practices.
AIKYOU uses only the finest certified-organic premium quality fabrics, yarns, and ribbons. These materials are carefully selected for their durability, softness, and stretch, ensuring that each piece will not only look beautiful but also feel comfortable and supportive. AIKYOU also ensures that its materials are fairly made in Europe, meaning that workers are paid a fair wage and work in safe conditions.
Founder: Bianca Renninger and Gabriele Meinl
Headquarters: Darmsbach, Baden-Württemberg, Germany
Photo by @aikyou_lingerie via Instagram
VATTER is a Munich-based company that has established itself as a leader in the sustainable fashion industry. Their main objective is to revolutionize the way people wear underwear while keeping in mind the sustainability of the products they offer. The company is committed to using 100% vegan and more environmentally-friendly materials in their production processes, making them the perfect choice for anyone looking to reduce their carbon footprint.
Catering to both men and women, VATTER offers trendy, unique, and comfortable underwear designs while upholding its eco-friendly values. The company firmly believes that consumers should not have to compromise style for sustainability, which is why they have designed their products with both in mind.
Ladies will find elegantly designed bras and panties that cater to all occasions in VATTER’s organic cotton products, with options to match every mood and style preference. The company’s products offer a perfect blend of comfort and style, making them ideal for everyday wear.
For the distinguished gentleman, VATTER has a range of traditional and stylish options like airy boxer shorts, classic boxer briefs, and trendy trunk shorts that are sure to catch the eye in any room. The company’s designs are tasteful and modern, so they have something for everyone, from classic to unique, including baby and children’s underwear.
Founder: Thomas Vatter and Marcus Faulwasser
Headquarters: Munich, Germany
Photo by @vatter_fashion via Instagram