1. Toyota, 2. Honda, 3. Mazda, 4. Lexus, 5. Nissan, 6. Subaru, 7. Acura, 8. Mitsubishi, 9. Infiniti. Japanese car brands have become increasingly popular in the US due to their reliability, affordability, and advanced technology. In this article, let's explore the best Japanese car brands in the US and what sets them apart from other car brands.
Toyota is a Japanese car brand that has gained widespread recognition and popularity in the United States. Toyota’s roots in the automotive industry date back to 1933, when the brand first began manufacturing automobiles. Since then, the brand has grown into one of the largest automakers in the world, with a strong presence in the US market. Toyota produces a wide range of vehicles, including sedans, SUVs, trucks, and hybrids, and has a reputation for developing innovative and fuel-efficient technologies.
Toyota’s affordability is a factor that sets it apart from other car brands. Despite the high level of quality that Toyota provides in their vehicles, the brand has managed to keep their prices relatively low, making their cars accessible to a wider range of consumers. The brand has consistently ranked at the top of various reliability surveys and reports for years, demonstrating the quality of their vehicles.
Safety is also a key priority for Toyota, as demonstrated by the many advanced safety features and technologies that the brand incorporates into their vehicles. Toyota has a reputation as one of the safest car brands in the industry, providing customers with added confidence on the road.
Toyota maintains a strong commitment to customer service, providing outstanding support to their customers for everything from roadside assistance to maintenance and repairs. This customer-centric approach has helped Toyota build a loyal following of customers who trust the brand and continue to buy Toyota cars year after year.
Headquarters: Toyota City, Aichi, Japan
Photo by @toyota via Instagram
Honda is a Japanese brand known for its automobiles, motorcycles, and power equipment. Since its inception in 1948, Honda has been successfully operating in the United States market for over 60 years, and it has become one of the most recognized and respected brands in the automobile industry.
Honda’s reputation in the United States market is primarily due to the brand’s commitment to producing high-quality vehicles, exceptional customer service, and innovation. Honda has consistently been ranked as one of the best Japanese car brands in the USA by US News & World Report. Their vehicles are renowned for their style, reliability, and fuel efficiency. As a result, Honda car owners have a high level of loyalty to the brand and often purchase several Honda cars throughout their lifetime.
Honda’s flagship model is the Honda Civic, which has been popular in the United States market since its introduction in 1973. The Civic is consistently recognized for its fuel efficiency, reliability, and affordability. In recent years, Honda has also introduced the all-electric Honda Clarity and the environmentally friendly Honda Insight hybrid. The brand has a long-term vision of achieving carbon-neutral operations and has committed to using renewable energy sources in all of their manufacturing facilities.
Headquarters: Minato, Tokyo, Japan
Photo by @honda via Instagram
Mazda is a Japanese car brand that has been making waves in the United States since its introduction in 1920. Known for its sleek designs, advanced technology, and exceptional performance, Mazda has become one of the most popular car brands in the country.
Another key factor in Mazda’s success is its focus on design. The brand’s Kodo design philosophy emphasizes the beauty of simplicity, with clean lines and bold silhouettes that make a statement on the road. This design philosophy is evident in every Mazda model, from the sporty MX-5 Miata convertible to the versatile CX-5 crossover SUV.
But perhaps the biggest reason why Mazda is the best Japanese car brand in the USA is its commitment to the driving experience. Mazda believes that driving should be fun, and every Mazda model is designed to deliver a thrilling, engaging ride. Whether you’re cruising down the highway or tackling winding mountain roads, a Mazda will make every drive feel like an adventure.
With its combination of innovative technology, stunning design, and unbeatable driving dynamics, it’s no wonder why Mazda has become one of the most beloved car brands in the USA. Whether you’re in the market for a new car or just appreciate great automotive engineering, Mazda is a brand that should be on your radar.
Headquarters: Fuchū, Hiroshima, Japan
Photo by @mazda_jp via Instagram
Lexus is a luxury brand owned by Japanese automaker Toyota Motor Corp. The first Lexus hit the American market in 1989. Since then, Lexus has built a solid reputation in the US market by providing vehicles that meet the needs of American drivers. The brand has consistently earned high ratings and positive reviews from both consumers and automotive experts, regularly ranking as one of the best luxury car brands in the US. The reason Lexus has been so successful is that it provides exceptional customer service, reliable performance, and a wide range of car models to choose from.
Each vehicle produced by Lexus undergoes rigorous quality control checks and is designed with meticulous attention to detail, ensuring the car meets the highest possible standards and quality levels. Additionally, Lexus cars are fitted with advanced safety features, including airbags, collision avoidance systems, and more, providing peace of mind to Lexus drivers.
The technology incorporated into Lexus’ car models puts them ahead of other car brands. Features such as voice-activated navigation, adaptive cruise control, and onboard entertainment systems make driving more comfortable, convenient, and enjoyable. Currently, Lexus offers one of the best sedans in the Lexus IS and SUVs in the Lexus LX, but the Lexus RX crossover is their most popular model.
Headquarters: Nagoya, Japan
Photo by @discoverlexus via Instagram
Nissan is one of the oldest Japanese import brands in the United States, with the first Datsun cars available for sale in 1958. Nowadays, the brand has a wide range of cars, including sedans, SUVs, and trucks, that have proven popular with American consumers.
One reason why Nissan has been consistently rated as one of the best car brands in the US is its commitment to safety. Many of Nissan’s vehicles come equipped with advanced safety features such as the ProPilot Assist which includes automated lane keeping, adaptive cruise control, and automatic emergency braking. The Nissan Safety Shield 360 is yet another set of safety features available in many models and includes characteristics such as pedestrian detection, rear automatic braking, and, blind-spot warning.
Headquarters: Yokohama, Kanagawa, Japan
Photo by @nissan via Instagram
Subaru, one of the best Japanese car brands, started selling cars in the United States in 1968. The brand has gained a strong following among American consumers who appreciate its unique blend of performance, safety, and build quality.
Subaru’s all-wheel-drive system, standard on all its vehicles, is just one of the features that set the brand apart from other car manufacturers. The car’s off-road capabilities, thanks to its high ground clearance and rugged suspension systems, make it particularly popular with drivers in rural or snowy areas. Subaru has also been at the forefront of introducing advanced driver-assist features in several of its models, such as the EyeSight driver assistance system, which includes adaptive cruise control, lane departure warning, and pre-collision braking features.
Subaru’s reputation for reliability has cemented its position as one of the best Japanese car brands in the US. Thanks to its long-serving Boxer engine design, Subaru cars can endure high mileage and are easier to repair and maintain. Subaru cars come with a high level of standard equipment, including advanced safety features.
Subaru’s unique style has also earned it a devoted following among the younger generation. The cars’ sporty designs make for an attractive, eye-catching presence on the road. The brand has leveraged this recognition by launching models like the BRZ and WRX, which specifically cater to the younger generation of drivers.
Headquarters: Ebisu, Tokyo, Japan
Photo by @subaru.jp via Instagram
Acura is a luxury car brand of the Japanese automaker Honda and is one of the top Japanese car brands in the United States. Since its introduction in the US market in 1986, Acura has become synonymous with performance, luxury, and innovation, and continues to be a popular choice among American car buyers.
Acura was one of the first automakers to introduce an advanced all-wheel-drive system, the “Super Handling All-Wheel Drive” system (SH-AWD), which enhances performance and handling. Acura also has a strong reputation for safety, with models earning high marks from organizations such as the Insurance Institute for Highway Safety (IIHS).
Acura models offer a unique blend of performance and luxury. The brand’s sedans and SUVs are known for their sleek, sophisticated designs and high-quality materials. Acura also offers cutting-edge technology, such as the AcuraWatch package, which includes advanced driver-assistance features like adaptive cruise control and lane departure warning.
Moreover, Acura has been praised for its reliability and cost of ownership, with models like the Acura TLX, Acura RDX, and the Acura MDX being among the most reliable cars on the market. In addition to its innovative technology, Acura has also made a name for itself in the racing world. Acura has a strong racing heritage, and its NSX supercar has won multiple awards and accolades, including the 2022 North American Car of the Year.
Photo by @acura via Instagram
While Mitsubishi is known for its success worldwide, it has struggled to achieve the same level of popularity and recognition in the United States in recent years. Despite this, it remains one of the top Japanese car brands in the US market, with a loyal following of drivers who appreciate Mitsubishi’s affordability, reliability, and overall value proposition.
Mitsubishi is famous for offering innovative vehicles, such as the Outlander PHEV, which is the best-selling plug-in hybrid SUV in the world and has been well-received by drivers in the US market. Additionally, Mitsubishi has been working on developing advanced electric vehicle technology to keep up with competitors like Nissan, Tesla, and General Motors.
The brand also offers a wide range of affordable and reliable vehicles, including sedans like the Mirage and compact crossover SUVs like the Outlander Sport. These cars are known for their impressive fuel efficiency and low cost of ownership, which are important factors for many drivers.
Furthermore, Mitsubishi is committed to safety, with many of its vehicles earning top scores in crash tests conducted by the IIHS. The brand offers advanced safety features like adaptive cruise control and automatic emergency braking, which help ensure that drivers and passengers stay safe on the road.
Headquarters: Minato-ku, Tokyo, Japan
Photo by @mitsubishimotorsofficial via Instagram
Infiniti is a luxury car brand that originated in Japan and is now a popular choice for car buyers in the United States. It is considered to be one of the top Japanese car brands in the US due to its high-quality vehicles, excellent performance, and exceptional customer service.
Infiniti has been a popular choice for luxury car buyers in the US since it was introduced in 1989. Infiniti cars are known for their exceptional performance, with powerful engines and responsive handling that make them a joy to drive. They are also equipped with advanced suspension systems that provide a smooth and comfortable ride, even on rough roads.
The brand is committed to providing its customers with a personalized, high-quality experience that sets it apart from other luxury car brands. Infiniti dealerships are known for their friendly, knowledgeable staff, who are always willing to go the extra mile to help customers find the perfect car for their needs.
Infiniti cars are designed to stand out from the crowd with sleek lines, bold curves, and eye-catching details. They are also available in a range of colors and finishes, allowing buyers to choose a car that reflects their personality and style. From sleek sports cars to spacious SUVs, Infiniti has something to suit every taste and budget. The brand’s flagship vehicle, the Q50 sedan, has been praised for its luxurious interior, advanced technology, and smooth ride.
Headquarters: Nishi-ku, Yokohama, Japan
Photo by @infiniti via Instagram