1. 3CE, 2. Etude House, 3. Innisfree, 4. Nature Republic, 5. Banilla Co, 6. Missha, 7. A'pieu, 8. The Face Shop, 9. Holika Holika, 10. Pyunkang Yul, 11. AHC. When it comes to beauty products, Korean brands are home to some of the best ones. These are 11 of the best Korean beauty brands available in the Philippines you should know.
- Etude House
- Nature Republic
- Banilla Co
- The Face Shop
- Holika Holika
- Pyunkang Yul
3CE (3 Concept Eyes) is the first suggestion in this list of the best Korean beauty brands available in the Philippines. This is a South Korean cosmetics brand that was launched in 2009 under the fashion brand Stylenanda. 3CE’s mission is to provide trendy and innovative makeup products that cater to a wide range of beauty needs. The brand has gained popularity for its bold and vibrant colors as well as its high-quality formulas.
3CE offers a vast range of makeup products, including lipsticks, eyeshadows, blushes, foundations, and more. The brand is known for its extensive range of lip products, which come in various textures, finishes, and shades. Their lipsticks, in particular, have gained a cult following for their long-lasting and highly pigmented formulas.
Aside from their makeup products, 3CE offers a small range of skincare products, such as cleansers, toners, and moisturizers. The brand’s skincare products are formulated with natural ingredients and aim to provide hydration and nourishment to the skin.
3CE has collaborated with various fashion brands and artists, such as Maison Kitsune and Lily Maymac, to create limited-edition makeup collections. The brand also has flagship stores in several countries, including South Korea, Japan, and China.
Headquarters: Seoul, South Korea
Instagram: instagram.com/3ce_official/ (1.6M followers)
Photo by @3ce_official via Instagram
Established in 1985, Etude House is a South Korean cosmetics brand that centers its philosophy around the concept of playful and sweet beauty. The brand aims to provide fun, colorful, and reasonably priced products. Etude House is renowned for its trendy packaging and advertising campaigns that exude playfulness, making its products highly sought-after by makeup aficionados globally.
Etude House offers a wide range of sought-after cosmetics, such as the Dear Darling Water Gel Tint, a lip tint that moisturizes and comes in vibrant shades for long-lasting color. The Play Color Eyes eyeshadow palette is another popular item, with matte and shimmer shades presented in colorful, themed packaging.
When it comes to eyebrows, the Drawing Eyebrow pencil has a triangular shape that simplifies filling and shaping, and it’s available in various smudge-proof and long-lasting shades. For comprehensive coverage and a matte finish that can endure up to 24 hours, the Double Lasting Foundation is an excellent choice. Meanwhile, the Sunprise Mild Airy Finish Sun Milk is a lightweight, non-greasy sunscreen that shields the skin from the sun without leaving behind a white residue.
Etude House has collaborated with renowned figures, including Krystal Jung, a well-known Korean singer and actress who has represented the brand and appeared in numerous advertisements. Park Shin-hye, another popular Korean actress, has also endorsed Etude House and featured in various brand commercials. Additionally, Irene, a member of the K-pop group Red Velvet, has been seen using Etude House products and has been featured in several of the brand’s commercials. All things considered, Etude House is definitely one of the best Korean beauty brands available in the Philippines and also across the world.
Founder: Jiyeon Lee
Instagram: instagram.com/etudeofficial.global/ (1M followers)
Photo by @etudeofficial from Instagram
Innisfree is a South Korean makeup brand that prioritizes using natural ingredients obtained from Jeju Island, a volcanic island situated off the southern coast of the country. The brand’s core principle is centered around “green beauty,” with a strong emphasis on creating environmentally friendly products crafted from sustainable ingredients.
Jeju is known for its clean air, water, and soil, and the island is home to many unique plants and minerals that are used in Innisfree’s products. The brand’s commitment to sustainability also includes eco-friendly packaging and recycling programs, which have helped to further boost its popularity among environmentally conscious consumers. The brand has been associated with many famous individuals over the years, including Yoona (Girls’ Generation), Lee Min-ho, and Jeon Ji-hyun.
Innisfree’s popularity has also been fueled by its marketing and celebrity endorsements. The brand has worked with many famous Korean actors and singers over the years, including Yoona of Girls’ Generation and Lee Min-ho, to promote its products. Innisfree has also been successful in expanding its reach through e-commerce, with its online store and social media presence helping to connect with consumers all over the world.
Innisfree offers a wide range of makeup products, including foundations, lipsticks, eyeliners, and more. Some of their most popular products include No Sebum Mineral Powder, Skinny Microcara, Smart Drawing Blusher, Auto Eyebrow Pencil, etc. No Sebum Mineral Powder is designed to control oil and shine on the skin, and it contains natural minerals from Jeju Island to help soothe and protect the skin. The Skinny Microcara mascara has a skinny brush that is designed to coat each individual lash for a natural, defined look. It is water-resistant and contains natural ingredients like Jeju green tea and chamomile to nourish and protect the lashes.
Founder: Suh Sung-whan
Instagram: instagram.com/innisfreeofficial/ (855K followers)
Photo by @innisfreeofficial from Instagram
Nature Republic is a South Korean beauty brand that was founded in 2009. The brand’s philosophy is to provide natural and effective skincare solutions that incorporate the healing and nourishing properties of natural ingredients. Nature Republic has gained popularity for its eco-friendly approach and focus on sustainability.
Nature Republic offers many skincare and makeup products, including cleansers, toners, moisturizers, serums, and sheet masks. The brand’s skincare products are formulated with natural ingredients like aloe vera, green tea, and honey, among others. These ingredients are known for their hydrating, soothing, and nourishing properties, making them ideal for sensitive and dry skin types.
Nature Republic also uses snail mucus in their skincare products, which is a popular ingredient in Korean beauty. Snail mucus is known for its anti-aging and skin-repairing properties, as well as its ability to hydrate and soothe the skin.
Nature Republic’s packaging design is inspired by nature and incorporates elements like leaves, flowers, and trees. The brand’s products are packaged in eco-friendly materials such as glass, paper, and recycled plastic.
Nature Republic has established a global presence, with stores in several countries, including South Korea, Japan, China, and the United States. The brand continues to expand its product range and innovate with new natural ingredients to provide effective and sustainable skincare solutions.
Founder: Mr. Jung Woon-ho.
Instagram: https://www.instagram.com/naturerepublic_kr/ (570K followers)
Photo by @naturerepublic_kr via Instagram
Banilla Co., a prominent beauty brand, has gained a reputation for its wide range of skincare and makeup products that cater to diverse beauty needs. The brand’s cleansing products, in particular, have gained worldwide recognition. Among them, the Clean It Zero Cleansing Balm stands out as a fan favorite. This balm effectively removes makeup, dirt, and impurities, leaving the skin clean and refreshed. Banilla Co. offers different variations of the cleansing balm to address specific skin concerns.
Apart from their signature Clean It Zero Cleansing Balm, Banilla Co. offers several other cleansing options, such as foaming cleansers, oil cleansers, and cleansing water. Their skincare range includes hydrating toners, moisturizing creams, brightening serums, and sheet masks, among others. Banilla Co.’s skincare products are formulated with natural ingredients like botanical extracts, fermented ingredients, and vitamins, ensuring that they are gentle on the skin.
Banilla Co. also offers a range of makeup products, including foundations, cushions, lip products, and eyeshadows. These products are known for their quality formulas and ability to deliver desired makeup looks with ease.
Founder: F&F Cosmetic Co., Ltd.
Instagram: instagram.com/banilaco_official/ (383K followers)
Photo by Banila Co via https://banilausa.com/
Photo by @banilaco_official via Instagram
Missha is another option on this list of the best Korean beauty brands available in the Philippines. The brand’s philosophy is based on the idea of “quality first,” and they strive to offer high-quality products at affordable prices. Missha is known for its innovative formulas and trendy packaging, and its products are popular among makeup enthusiasts all over the world.
Missha is a well-liked Korean cosmetics brand that has gained popularity among both the general public and celebrities. While it’s challenging to ascertain the exact products favored by celebrities, there are several notable individuals who have either used Missha products or have been associated with the brand. Jun Ji-hyun, a renowned actress, has served as a spokesperson for Missha and has appeared in numerous brand advertisements.
Founder: Paek Min-jeong
Instagram: https://www.instagram.com/missha.official/ (358K followers)
Photo by @missha.official from Instagram
A’pieu is a South Korean beauty brand that was founded in 2008. The brand’s name comes from the French word “apieu,” which means “basic.” A’pieu’s philosophy is to provide affordable and effective skincare and makeup products that cater to the needs of young and trendy consumers.
A’pieu offers a wide range of skincare and makeup products, including cleansers, toners, moisturizers, serums, masks, lipsticks, eyeshadows, and more. The brand’s products are formulated with natural and effective ingredients, such as green tea, honey, and madecassoside, among others.
A’pieu’s skincare products are formulated with natural ingredients that are gentle and effective. The brand’s best-selling products include the Madecassoside Cream, which contains Centella asiatica extract to soothe and calm irritated skin, and the Green Tea Milk Sheet Mask, which is infused with green tea extract to provide hydration and nourishment to the skin.
A’pieu’s makeup products are also popular among consumers, particularly their lip tints and cushions. The brand’s Air Fit Cushion provides lightweight and natural-looking coverage, while their Juicy Pang Tints come in a range of vibrant colors and provide long-lasting hydration and color.
A’pieu is known for its affordable prices, making their products accessible to young consumers who are looking for quality and effective skincare and makeup products that do not break the bank. The brand also offers various limited-edition collections and collaborations with popular characters and artists, such as Doraemon and Rilakkuma.
Instagram: https://www.instagram.com/apieu_cosmetics/ (309K followers)
Photo by @ apieu_cosmetics via Instagram
The Face Shop
The Face Shop is a prominent player in the beauty industry, particularly in the realm of Korean skincare and makeup. As a well-established brand, it has garnered a strong reputation and a loyal customer base.
With a diverse range of skincare, body care, and makeup offerings, The Face Shop caters to various skin types and concerns. The brand’s skincare products are highly regarded for their use of quality ingredients and their focus on promoting healthy, radiant skin. From cleansers and toners to serums and moisturizers, The Face Shop provides a comprehensive skincare lineup that addresses specific skin needs.
The Face Shop offers an array of makeup products that have gained popularity among beauty enthusiasts. Its makeup range includes foundations, BB creams, primers, concealers, eyeshadows, lipsticks, and more. The Face Shop’s makeup products are known for their blendability, pigmentation, and long-lasting formulas, allowing users to achieve desired makeup looks with ease.
The brand incorporates plant-based extracts, botanicals, and other gentle components into its formulations, catering to those who prioritize clean beauty and sustainable practices. By leveraging these qualities, The Face Shop has solidified its position as a trusted and sought-after brand in the beauty industry.
Founder: LG Household & Health Care
Instagram: instagram.com/thefaceshop.official/ (290K followers)
Photo by @thefaceshop.official via Instagram
In recent years, Holika Holika has gained a reputation as a popular and innovative beauty brand known for its unique and playful product formulations that combine natural ingredients with the latest beauty technology.
The brand has won numerous awards and accolades for its skincare and makeup products, including recognition from popular beauty magazines and websites. Holika Holika has also received recognition for its makeup products, including its popular “Jelly Dough Blusher,” which won the “Best Blush” award at the 2020 Soko Glam Best of K-Beauty Awards.
Founder: Enprani Co. Ltd.
Instagram: instagram.com/holikaholika_official/?hl=en (281K followers)
Photo by @holikaholika_official via Instagram
Pyunkang Yul is a South Korean brand that was established in 2016. The brand’s philosophy is based on the traditional Korean medicine principle of maintaining the balance of the body and skin. Pyunkang Yul’s skincare products are formulated with natural ingredients and aim to provide gentle and effective skincare solutions for all skin types.
Pyunkang Yul offers a range of skincare products, including toners, serums, moisturizers, and masks. The brand’s most popular product is the Pyunkang Yul Essence Toner, which is formulated with Korean milk vetch root extract and provides hydration and nourishment to the skin.
Pyunkang Yul’s products are formulated without harmful chemicals such as parabens, synthetic fragrances, and artificial colors. The brand’s minimalist approach to skincare has gained a following among consumers who value simplicity and natural ingredients.
Pyunkang Yul has established itself as a reputable and innovative skincare brand that offers natural and effective skincare solutions. The brand’s commitment to traditional Korean medicine principles and minimalism has earned it a positive reputation among beauty enthusiasts worldwide.
Founder: Dr. Dong-Won Lee
Instagram: https://www.instagram.com/pyunkangyul/ (69.9K followers)
Photo by @pyunkangyul via Instagram
AHC is a South Korean beauty brand that was founded in 1999. The brand’s name stands for “Aesthetic Hydration Cosmetics,” and their philosophy is to provide innovative and high-quality skincare products that address various skin concerns. AHC was founded by Dr. Young Ji Park, a renowned Korean aesthetician who has over 20 years of experience in the beauty industry.
AHC’s best-selling product is the AHC Hydrating Essential Real Eye Cream for Face, which is an eye cream that can also be used on the face. The cream is formulated with hyaluronic acid and collagen to provide hydration and improve the skin’s elasticity.
AHC is also known for its luxurious and sophisticated packaging design, which features gold and silver accents and sleek bottles and jars. The brand’s packaging design has earned them a reputation for providing a premium and high-end skincare experience.
AHC has expanded its global presence, with stores in several countries, including South Korea, China, Japan, and the United States. The brand continues to innovate and develop new products to provide effective skincare solutions for various skin concerns.
Founder: Dr. Young Ji Park
Instagram: https://www.instagram.com/ahc.global/ (42.1K followers)
Photo by @ahc.global via Instagram