Brands

Top Best Organic and Natural Makeup Brands

1. Saie, 2. Rituel de Fille, 3. Kjaer Weis, 4. Ere Perez, 5. RMS Beauty, 6. Ilia, 7. Beautycounter, 8. Cocokind, 9. W3LL People, 10. Jane Iredale, 11. Kosas, 12. Vapour Organic Beauty, 13. Kari Gran, 14. EcoBrow, 15. Fitglow Beauty. Have you noticed 'natural' and organic’ seem to be on every cosmetic label these days? Unfortunately, lack of regulation means these marketing buzzwords don't always reflect a product’s ingredients. Don't worry, though - Toplist has searched far and wide for the very best organic makeup brands and natural skincare products that are truly clean and cruelty-free. Here is the list of 15 best organic and natural makeup brands you should know.

  1. Saie
  2. Rituel de Fille
  3. Kjaer Weis
  4. Ere Perez
  5. RMS Beauty
  6. Ilia
  7. Beautycounter
  8. Cocokind
  9. W3LL People
  10. Jane Iredale
  11. Kosas
  12. Vapour Organic Beauty
  13. Kari Gran
  14. EcoBrow
  15. Fitglow Beauty

Saie

Despite the massive demand for safer products to use on our faces and body, clean beauty – makeup especially – has a bit of a bad rap since it can be expensive and the results can leave a lot to be desired. However, there’s one clean makeup brand that has everybody, including Hollywood’s A-list, in love with its products: Saie.

The now cult-favorite brand launched in September 2019 and, in just a year, amassed praise among beauty experts and received seed funding from Goop founder Gwenyth Paltrow and beauty conglomerate Unilever (which owns popular brands like Dove, Tresemmé, and Vaseline). And while it can be tough to stand out in what already seems like a crowded market (the natural and organic beauty market is booming and is projected to reach $22 billion by 2024), Saie’s sleek, minimal aesthetic; rigorous definition of nontoxic beauty; promise to never use any ingredient that is bad for its users; and serious color and glow payoff are what really set it apart from the rest of clean makeup brands.

Saie first launched with just the essentials: a mascara, a tinted lip balm, a brow gel, and an eyelash curler. It quickly expanded to include dewy highlighters, colorful lip glosses, and a Glowy Super Gel that gives you a radiant, natural-looking boost. Plus, it all comes at price points you can’t beat: Everything is under $25, making it super accessible to almost everyone.

Website: saiehello.com

top best organic and natural makeup brands

Photo: Cult Beauty

top best organic and natural makeup brands

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Rituel de Fille

Rituel de Fille is a force of its own in the natural makeup world. All Rituel de Fille products are 99% natural, and handcrafted without parabens, phthalates, synthetic dyes or synthetic fragrances. Founded by three sisters who were inspired by the magical side of clean ingredients, the brand embodies a witchy, celestial aesthetic that truly stands apart. Every detail, from the constellation-inspired packaging to the creative names, will hook you in instantly.

If you try only one thing from the brand, make it the glimmering Eye Soots. The highly pigmented, buttery eyeshadows come in an otherworldly range of colors that light up on your lids. While you’re at it, you might as well also pick up the Rare Light Luminizer in Solaris; it’s a highlighter that legitimately makes you look like you’re bathed in iridescent sunlight.

Website: ritueldefille.com

top best organic and natural makeup brands

Photo: Makeup and Beauty Blog

top best organic and natural makeup brands

Photo: Byrdie

Kjaer Weis

Known as the Rolls-Royce of clean beauty, Kjaer Weis (pronounced Kaia Vice) is leading the movement with high-performing, luxury makeup that is both certified organic and sustainable.

Founded by Danish-born makeup artist Kirsten Kjaer Weis, the refillable metal compacts boast a minimalist Scandinavian aesthetic for even the most design-conscious among us, with each ingredient carefully considered for its ability to work with the skin, not against it. Made in Italy, Kjaer Weis products are Certified Natural or Certified Organic by the Controllo e Certificazione Prodotti Biologici.

Website: kjaerweis.com

top best organic and natural makeup brands

Photo: Kjaer Weis

top best organic and natural makeup brands

Photo: Cruelty-Free Kitty

Ere Perez

Ere Perez Natural Cosmetics is an Australian owned company. This natural Australian makeup brand produces healthy and nourishing makeup with carefully selected premium quality ingredients and natural color pigments to suit every skin type. Organic oils, plant extracts and minerals are blended with antioxidants to create a gentle, highly effective natural makeup solution. Free of synthetic fragrances, dyes, parabens, mineral oil, talc, paraffin, petroleum, propylene glycol and nanoparticles. All products are gluten free with the exception of the Oatmilk Foundation.

The long-lasting, buildable Oat Milk Foundation is a lightweight base that won’t clog pores, and its hydrating formula actually helps to improve your natural skin underneath. It’s perfect if you like a dewy skin-like finish.

Website: ereperez.com

top best organic and natural makeup brands

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top best organic and natural makeup brands

Photo: MECCA

RMS Beauty

An original, pure and organic color cosmetic line created by celebrity makeup artist Rose-Marie Swift. Based on living and organic principles, each product is formulated to hydrate and illuminate vital, radiant skin. Consider it skincare with mineral color— giving makeup a whole new meaning.

RMS Beauty products are formulated with raw, food grade and organic ingredients in their natural state, allowing their living, healing attributes to penetrate and rejuvenate the skin.

Colors can be mixed together, creating a personalized palette to enhance every mood. Unrefined, organic, healing agents provide easy blending, even for those who feel intimidated by makeup. By incorporating RMS Beauty into your daily regime, you will experience a revolutionary simplicity that takes minutes to apply, but adds a wealth of vital nutrients to your skin.

Website: rmsbeauty.com

top best organic and natural makeup brands
top best organic and natural makeup brands

Photo: Birchbox

Ilia

Born and raised in Vancouver, Sasha Plavsic founded ILIA Beauty when she set out to recreate her favorite lip balm to be safe, effective, and natural. More than a decade later, ILIA Beauty is leading the charge with clean makeup infused with skincare. Transparent about ingredients, Plavsic is mindful that not every natural ingredient is good for the skin, nor is every synthetic bad. “It usually requires a combination of both to achieve a truly exceptional product,” she explains.

With sleek packaging crafted from recycled aluminum and recycled paper printed with vegetable-based dyes, each product is designed with a mix of natural and organic botanics as a base, and at times, safe synthetics to ensure products go “above and beyond the expectations of natural.”

Ilia’s Limitless Lash Mascara in particular is a flake-free formula that is 99 percent natural and 25 percent organic. It curls, lengthens and volumizes—and helps to boost and enhance lash health. Welcome to your new favorite mascara.

Website: iliabeauty.com

top best organic and natural makeup brands

Photo: Russia

top best organic and natural makeup brands

Photo: ILIA Beauty

Beautycounter

Beautycounter founder Gregg Renfre doesn’t mince words. “As I applied sunscreen, lotion, and any number of beauty products on myself and my kids, I never thought for a second they might not be safe: After all, I thought, we live in a country that regulates everything,” she explains. “But I learned that when it comes to the personal care industry, that’s simply not the case. Companies are allowed to use harmful ingredients and make their own judgments about safety.” Enter Renfre’s Beautycounter, a Santa Monica-based brand that has created its own high standards in pursuit of clean beauty, with more than 1,500 questionable ingredients never used in its formulations.

The brand, a Certified B Corporation, also advocates for stricter guidelines and regulations to shift the personal-care industry away from using harmful ingredients. (With the brand’s commitment to transparency, it’s also working with How2Recycle and other packaging industry experts to formulate, educate, and advocate for more sustainable packaging.)

Beautycounter’s best-selling Glow First Priming Serum is beloved by over 800 shoppers, and uses a combination of ingredients like jojoba esters and responsibly sourced mica to boost skin’s radiance and hydration while prepping it for your face makeup.

Website: beautycounter.com

top best organic and natural makeup brands

Photo: beautycounter.com

Video: Beautycounter

Cocokind

Created by former Wall Street investment banker Priscilla Tsaia, Cocokind originally began as a holistic option to treat hormonal acne. Each formula from the brand is considered food-grade (several products are even USDA-certified organic), and crafted with at least 10 plant-based ingredients or less.

In its commitment to female empowerment, Cocokind has also set up an impact foundation to provide financial grants to female entrepreneurs in the health, wellness, and sustainability industries to help more women create social impact through business.

Brimming with powerful adaptogens and nourishing oils, the Mai-Light Highlighter Stick delivers on-the-go radiance, without looking overly sparkly. A bonus? Its organic maitake mushrooms stimulate collagen production and improve cell turnover.

Website: cocokind.com

top best organic and natural makeup brands

Photo: cocokind.com

top best organic and natural makeup brands

W3LL People

W3LL People (pronounced Well People) was founded by makeup artist Shirley Pinkson, cosmetic dermatologist Reneé Snyder, and eco-entrepreneur James Walker to create toxin-free cosmetics made in small batches, with premium natural and organic ingredients.

The Austin, Texas-based brand uses a modern approach to beauty that is built on simplicity and performance, with plant-based formulas that contain hydrating and therapeutic botanicals, including organic aloe, organic chamomile and organic green tea. Whether you’re after flawless, light coverage or soothing protection, W3LL PEOPLE is perfect for those who like a “no makeup” makeup look.

With a mousse texture that blends onto skin with minimal effort, the Bio Correct Multi-Action Concealer is half eye treatment, half concealer. Green coffee seed oil eliminates puffiness, pumpkin seed brightens, and coconut oil hydrates – all with a creaseless finish.

Website: wellpeople.com

top best organic and natural makeup brands

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top best organic and natural makeup brands

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Jane Iredale

Jane Iredale launched her mineral makeup line in 1994, when the idea of makeup with skincare benefits was still revolutionary. Paving the way for brands that would eventually follow, Iredale has long focused on effective and nourishing mineral makeup that embraces natural beauty.

Iredale’s PureLash Lash Extender and Conditioner is one of the secret beauty weapons professional artists swear by. If you use it underneath any natural mascara, it acts as an anchor. It’s a white lash primer that holds any natural mascara, so it doesn’t smudge or flake, and it also builds volume and holds curl. Any natural mascara can withstand an entire hot July humid day if you’re using the PureLash.

Website: janeiredale.com

top best organic and natural makeup brands

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top best organic and natural makeup brands

Photo: The Beauty Rooms

Kosas

Founded in 2015 by Los Angeles-based scientist and artist Sheena Yaitanes, Kosas uses prestige ingredients and botanically-rich formulas to create effective makeup that flatters a true range of skin tones – it just so happens to be made of clean ingredients.

Yaitanes’s fascination with makeup led her to study chemistry at UCI, while completing a painting apprenticeship with artist Stephanie Pryor. The result? A game-changing, clean lipstick formula that stays on throughout the day. Made from hydrating botanical oils and safe synthetics, the Weightless Lip Color Lipstick comes in eight shades.

Website: kosas.com

top best organic and natural makeup brands
top best organic and natural makeup brands

Photo: Into The Gloss

Vapour Organic Beauty

Based out of Taos, New Mexico, Vapour founders Krysia Boinis and Kristine Keheley combined their respective specialties in botanical alchemy and color theory to form an organic beauty brand that combines skincare with makeup. The result is high-performance cosmetics formulated using the purest, active ingredients from the earth – and nothing else.

The brand not only uses clean ingredients, but also maintains a focus on sustainability. Products are made in a USDA organic-certified facility, using passive solar daylighting and renewable energy in their lab, offices, and warehouse. They also use a flood-fill system to reduces waste. When it comes to packaging, their product boxes are made from managed forest paper stock, printed with soy ink in a wind-powered facility. Meanwhile their solid products are packaged in recyclable aluminum, and liquid products are packaged in glass.

With 27 shades, Vapour’s Atmosphere Soft Focus Foundation has become a cult favorite as the go-to medium to full coverage option among clean beauty fanatics. Designed to balance normal, sensitive, and combination skin types, its satin finish creates dewy skin, while putting imperfections into softer focus.

Website: vapourbeauty.com

top best organic and natural makeup brands

Photo: Vapour Beauty

top best organic and natural makeup brands

Photo: Alyaka.com

Kari Gran

When Kari Gran was diagnosed with an autoimmune disease in her 20s, she started to think about the connection between her health and what she put on her skin. Unable to find performance products that met her clean standards, she set out to develop a natural, back-to-basics line using premium organic and naturally-derived ingredients, with safe formulas.

Today, all of Kari Gran’s hand-poured products are made using organic, wild harvested, and non-GMO ingredients that gently – and safely – nourish the skin. The brand’s Lip Whip – a tinted glossy balm containing peppermint oil to enhance microcirculation with a plumping effect – is “life changing”.

Website: karigran.com

top best organic and natural makeup brands
top best organic and natural makeup brands

Photo: Maison Pur

EcoBrow

When Marco Ochoa began to work on the Ecobrow line, there were only a few natural eyebrow lines on the market. And those that existed left something to be desired. So the mission became clear: arrive at a universal product that matches every skin tone, stays true to Marco’s philosophy of responsible beauty and yet still lives up to the standards of the best makeup artists in the world. It seemed like a tall order at the time but Marco’s dedication to create a best-in-class product paid off when, in 2013, the Ecobrow Defining Wax was born.

An alternative to most brow products on the market, it quickly became a bestseller and a cult favorite among beauty experts globally, thanks to its luxuriously smooth texture and long-lasting, cream-to-powder finish. Key to what sets the Ecobrow brand apart is Marco’s artistic, deeply personal and hands-on approach to the line; it’s reflected in every detail – from the clean formula to the artfully sleek packaging.

With a long-lasting, cream-to-powder finish, Ecobrow’s mineral-based and smudge-proof line comes in six shades. Its latest product, the duel-sided Brow Defining Crayon, is known for a non-waxy, natural, matte finish. A unique slant tip gives precise definition, while a spoolie brush helps blending for effortless application.

Website: ecobrow.com

top best organic and natural makeup brands

Photo: Ecobrow

top best organic and natural makeup brands

Fitglow Beauty

Founded by Canadian Anna Buss, who for years suffered from the redness and inflammation that comes with rosacea, Fitglow aims to improve and transform skin with evidence-based formulas derived from plant stem cells to rebuild skin health.

The key, Buss says, is not just clean ingredients, but how they work with the skin. Crafted from ethically sourced, organic ingredients, the Conceal + is full coverage to camouflage problem skin. Featuring a blend of organic green tea, vitamin K, and licorice root, its creamy texture diminishes the look of blemishes, pigmentation, and fine lines, and blends easily into the skin.

Website: fitglowbeauty.com

top best organic and natural makeup brands

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top best organic and natural makeup brands

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