1. Canva, 2. Grammarly, 3. BuzzSumo, 4. HootSuite, 5. Google Analytics, 6. Animoto. As a marketer, creating quality content is essential to attract, engage and convert your target audience. In this list, we have compiled six of the most essential content creation tools all marketers need in their toolbox!
The first contender on our list of content creation tools all marketers need is Canva – a popular graphic design platform for years. Why has it become the go-to tool for marketers looking to create visually appealing content?
For one, the platform offers a wide range of templates, fonts, and design elements that can be customized to fit any brand or marketing campaign. With Canva, marketers can easily create everything – from social media posts and ads to infographics and presentations. What an incredibly versatile tool!
Another reason behind Canva’s insane popularity among marketers is its ease of use. Even those with little to no design experience can use Canva to create professional-looking content quickly and easily. The platform’s intuitive interface and drag-and-drop functionality make it a breeze to build designs from scratch – or modify existing templates to fit a brand’s unique style and messaging.
Thirdly, Canva thrives due to its collaborative capabilities: marketers can work together in real-time, sharing designs and feedback to ensure that the final product is of the highest quality. This can be especially valuable for remote teams or those working with freelance designers or agencies.
The platform’s affordability and flexibility become the cherry on top for marketers with limited budgets or those who need to create a large volume of content quickly. Canva offers both free and paid plans, allowing users to upgrade or downgrade their plans at any time to fit their specific needs.
Users: 120 million
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Photo on PlannThat: https://www.plannthat.com/mega-template-pack-100-free-canva-graphics-for-your-socials/
For marketers of all niches, another powerful tool is Grammarly – an AI-powered writing assistant that is an essential tool for marketers looking to produce high-quality, error-free content. This platform is designed to check for grammar, spelling, and punctuation errors, as well as provide suggestions for improving writing style and tone.
One of the key benefits of Grammarly is its ability to help marketers save time and increase productivity. Rather than spending time manually checking for errors or revising text, you can now rely on Grammarly to quickly identify and correct any issues. Such convenience allows you to focus on other aspects of their work, such as content strategy and promotion.
Customers also have positive feedback for Grammarly’s its ability to improve the overall quality of content. By identifying and correcting errors and making suggestions for improvement, Grammarly can help marketers to produce content that is clear, concise, and engaging.
Users: 30 million
Photo on Flickr: https://www.flickr.com/photos/192902634@N05/52361117482
Photo on Trusted Reviews: https://www.trustedreviews.com/how-to/enable-grammarly-in-google-docs-4258553
This list cannot be completed without BuzzSumo, a content discovery and analysis tool, which is considered an essential resource for marketers looking to create effective content that resonates with their target audience.
One of the key benefits of BuzzSumo is its ability to help marketers identify popular topics and trending content. By analyzing data from social media platforms and other sources, this insightful platform can answer these two critical questions, “What content is resonating with target audiences?” and “What topics are gaining traction?” This can help marketers to create content that is relevant and engaging, increasing the chances of it being shared and driving traffic to their website or social media profiles.
Another advantage of BuzzSumo is its competitive analysis capabilities. You can use BuzzSumo to monitor your competitors’ content, analyzing what types of content are performing well and what strategies they are using to promote their content. Such insights can then be utilized to boost your own content creation and promotion strategies.
Lastly, BuzzSumo provides valuable insights into the performance/efficiency of your content. Through detailed metrics analyses for social shares, backlinks, and engagement, you will gain a better understanding of your audience and adjust your future strategies accordingly. Keep testing different formats and plans to see what works best for you.
Users: 20 million
Photo on Flickr: https://www.flickr.com/photos/42931449@N07/6812481635
Hootsuite is a social media management tool used to create and manage social media content effectively. This popular platform lets users schedule and publish content across multiple social media channels, monitor social media conversations and analytics, and collaborate with team members.
There are numerous benefits, but the most outsanding is how it saves time and increases efficiency. Rather than logging into multiple social media platforms and manually scheduling and publishing content, we can use only Hootsuite to schedule posts in advance and publish them right away. Such a convenient design can help marketers of all fields maintain a consistent presence on social media while freeing up time for other tasks.
Another great upside of Hootsuite is the on-time monitoring of social media conversations and analytics. With Hootsuite, tracking mentions of their brand, monitoring hashtags, and analyzing engagement metrics (such as likes, shares, and comments) can never get easier! You can later use this information to adjust your content creation and promotion strategies, which allows your brand to stay on top of industry trends and conversations.
Hootsuite’s valuable collaboration capabilities come as another bonus. Everyone can work together on the same piece of content -or project – which is critical for remote teams or those working with freelancers/ agencies.
Users: 18 million
Photo on Flickr: https://www.flickr.com/photos/pswansen/9184248573
Photo on Wiki: https://commons.wikimedia.org/wiki/File:HootsuiteTorontoOffice.jpg
Google Analytics is a web analytics instrument, effective in creating high-performing content that can drive traffic, engagement, and conversions.
One of Google Analytics’s major edge is the valuable insights into website traffic and user behavior. Marketers can use the platform to track metrics such as page views, bounce rate, and time on site, as well as analyze user demographics, interests, and behavior. As a result, strategies and content creation can be optimized to the maximum level, ensuring every piece of content you create is tailored to the needs and interests of the target audience.
The easy usage is also noteworthy: aside from an intuitive and friendly design, it can also be integrated with other Google products, such as Google Ads and Google Search Console. Such combinations allow marketers to gain a comprehensive understanding of their website performance and further upgrade long-time marketing strategies.
Users: 7 million
Photo on Pixabay: https://pixabay.com/illustrations/google-analytics-seo-search-engine-1385511/
Photo on Flickr: https://www.flickr.com/photos/vrypan/490057546
Wrapping our list is Animoto, which can be your best ally in making engaging and visually compelling video content. The platform allows users to create high-quality videos quickly and easily, without the need for advanced video editing skills or equipment.
For starters, most customers are drawn to Animoto via its user-friendly interface and easy-to-use templates. Marketers can choose from a variety of templates and styles, add their own text and images, and customize the video to fit their brand and messaging. This can help brands distribute and make professional-looking videos that are tailored to their specific needs and target audience.
Another notable competitive edge is its time-saving capabilities -like other tools we already introduced above. Instead of spending hours editing and producing videos from scratch, you can now use Animoto to create videos in a matter of minutes! It gives you more time to create even more content, resulting in significant increases in the brand’s visibility. Audience engagement is also improved as a result.
Last but not least, Animoto also provides valuable analytics capabilities, allowing you to track video performance and measure the ROI of their video marketing campaigns. Marketers can analyze metrics such as video views, engagement, and conversion rates, and utilize this insightful information to adjust their video marketing strategies and content.
Users: 1 million
Photo from PlannThat: https://www.plannthat.com/how-to-repurpose-7-pieces-of-content-from-one-video/
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