1. Gentle Monster, 2. Minju Kim, 3. Hyein Seo, 4. Rokh, 5. 8seconds, 6. Reike Nen, 7. SJYP, 8. MÜNN, 9. Tibaeg, 10. Lie Collection. In contrast to France, which is the birthplace of luxury goods and celebrates exquisite and noble women, young people are more able to access Korea's dynamic and applied style. As Seoul Fashion Week gained popularity and garnered notice from worldwide media, Korean fashion's influence grew steadily. So, let's make a list of the most Korean Fashion Brands on Instagram!
Gentle Monster is a Korean eyewear company started in 2011 in Seoul, the Republic of Korea by Hankook Kim. When starting Gentle Monster, Kim’s study revealed a need in the eyewear sector when he learned that Western facial structures had been taken into account when designing eyewear. Kim claims that South Koreans prefer to have small faces, so by creating big glasses with low bridge noses, he filled a market gap that was perfectly suited to the particular and complex requirements of his initial customer base.
The company has also found financial success abroad; they currently directly own and run over 40 locations. The main materials used to create Gentle Monster’s eyewear are metal and acetate, which are then crafted into a variety of shapes and hues season after season. Their retail spaces blend eye-catching visual merchandising with conceptual themes to keep customers coming back into the store to watch how the brand experience evolves. The retail experience goes beyond the selling of products. The company has also embraced teamwork by working on projects with Alexander Wang, Hood By Air, and the Opening Ceremony, among others. GM is no stranger to being the most well-known brand in Korea with 985K followers on Instagram, thanks to its unique designs, which are frequently used by Korean artists. For a brand that is ten years old, that is an astounding figure.
Minju Kim won the first season of Next In Fashion on Netflix in 2020, so you may be familiar with her. Since the presentation, Kim has introduced a number of delicious collections and successful partnerships. Kim was raised in Antwerp after attending the Royal Academy of Fine Arts in Seoul. After winning the H&M Design Awards in 2015, she launched her own label. She then collaborated with cutting-edge South Korean fashion store land at its US outpost at the American Dream Mall to launch her second brand, Mbary, after her Netflix success. Most recently, in March, Kim teamed up with well-known Scandinavian clothing company & Other Stories to make her designer clothes more affordable for admirers who adore the designer’s themes inspired by fairytales, inventiveness, and attention to detail.
For her FW21 collection, Edward Scissorhands served as the inspiration, and for SS21, she was inspired by the experience of springtime during a pandemic. The majority of the brand is infused with Kim’s sense of humor and bright touches, bringing her youthful attitude to couture. She also designed the boy band BTS’s world tour clothes. Minju Kim immediately established herself as a household name and was well-liked by the audience thanks to her youthful aesthetic for high fashion, topical trends, and personal design for Kpop idols. That is demonstrated by the brand’s 661K Instagram followers, less than three years after its Netflix audience debut.
The works of Seoul-born designer Hyein Seo are a conscious rejection of outdated patriarchal and conservative ideals in Korean fashion. According to The Face, Seo creates for “powerful females”, like the villains and heroines in action movies, but she transforms them into real life with items that are both useful and subtly strong. Seo offers a wardrobe for women striving to break glass ceilings. Seo also took home the Best Designer honor from the British Fashion Council’s Emerging Talents division in 2014.
Despite having a female target audience, Hyein Seo has developed a following of men who adore the main character spirit of her gender-neutral designs. Seo has a master’s degree in fashion design from the Royal Academy of Fine Arts in Antwerp, and his recent collections have featured seductive straps and risky cutouts on top of reinterpreted essentials like workplace and athletic wear. High-end streetwear with a seductive fairy-meets-grunge charm is how Hyein Seo strikes a balance between the experimental and approachable. Hunter Schafer recently wore the brand in an episode of HBO’s Euphoria, and Bella Hadid and South Korean singer Taeyeon are also die-hard supporters. Hyein Seo received both male and female debuts, moving up to third on the list of the most followed businesses on Instagram with 200K followers. It is deserving of the talents and creativity of this brand’s designers.
Rok Hwang, a designer from Seoul, spent a number of years designing ready-to-wear for Celine (including working under Phoebe Philo in 2017). He then went on to work as a designer for Chloé and Louis Vuitton before starting his own company, Rokh. Hwang was born and raised in Austin, Texas, and graduated with a Bachelor’s in menswear and a Master’s in womenswear from the famed Central Saint Martins in London in 2004. This brand’s style has been somewhat impacted by the main stylists’ expertise in working alongside the biggest fashion brands in the world. Typically, brown, beige, and black are their primary colors… extremely appropriate in the fall. Rokh has 191K Instagram followers, making it one of the most well-known Korean fashion labels.
Rokh’s journey began in 2016, but it wasn’t until Hwang received the LVMH Special Prize Award in 2018 that he attained widespread acclaim and made his runway debut at Paris Fashion Week in February 2019. Rokh utilizes inventive classics, like a stack of belts atop a work suit, to bridge the gap between staple and statement pieces. These parallels were married, and this is what gave Rokh its devoted fan base.
The slogan that best sums up the appeal of this brand in the Asian fashion nation are “Spain has Zara, Korea has 8 Seconds”. 8seconds, Korea’s response to well-known companies like Uniqlo, offers straightforward, reasonably priced everyday clothing for both men and women that looks new and contemporary. This Korean brand streamlines weekend casual wear with its adorable knit shirts in flower patterns and patterned t-shirts.
With a wide variety of clothing, jackets, sportswear, and other items, 8Seconds caters to a wide range of customers. Seasonal collections are regularly released by 8Seconds. However, the product line created through a partnership between 8Seconds and well-known male singer G-Dragon must be mentioned when discussing the brand’s most popular product line. In its lookbook images, 8Seconds frequently employs promising young model faces. Soohee, G-Dragon, and Winner are the company’s three most well-known models as of right now. 8seconds is certainly well-known to fashionistas due to its catchy slogan and photo models, who are all among the most well-known performers in the showbiz world. As a result, this brand gained a lot of followers on Instagram, more specifically, 161K followers.
Reike Nen was founded in Seoul and has been producing highly sought-after specialized footwear and handbags since 2010. A devoted audience loves the work of designer Rei Yoon Hong Mi because she combines traditional silhouettes with modern accents. Mi’s creations use incredibly straightforward but not simplistic designs to contrast the commonplace with the unexpected. Korea has a reputation for having a simple, healthy style. As a result, this brand of handbags and shoes gained popularity immediately. And Reike Nen, who has 125K followers, is in the sixth position on this list.
Some of its most prized designs feature ’90s-inspired thong sandals, kitten heels, and strappy silhouettes that stay as true to vintage designs as possible with just a hint of new-age modern additions to feel perpetually beautiful. Its founding principle is “Contemporary Refinement”, which stands for the notion of being refined, adaptable, and ever-growing. Reiki Nen quickly transformed from a members-only shoe site to an international brand thanks to its slightly nostalgic and minimalist look. The majority of the brand’s shoes and accessories provide a casual outfit an instant air of refinement and carefree ease. You can’t go wrong with any of Reike Nen’s classic pieces because they are all clean and simple.
Steve J. and Yoni P, a husband and wife design team known as Seoul’s coolest denim line, have been on a steady ascent since establishing their label in 2006. The jeans and ready-to-wear brand is well known for its 90s-inspired aesthetic with contemporary elements, including ripped jeans, logo t-shirts, and hand-knit clothing. The grandparents’ concept of style came back with the launch of the Reply series. And this denim company is no different. One of the fashion brands that are well-known not only in Korea but also internationally has 101K Instagram followers.
From the beginning, its reconstructed denim attracted famous admirers, including K-POP singers who contributed to the beginning of SJYP’s illimitable rule. The younger generations are completely enamored by the retro, updated atmosphere of this establishment, which was originally established in London but is now situated in one of Seoul’s trendiest and most talked-about districts, Garosu-Gil. The brand has accomplished significant milestones thanks to its broad appeal, including cosmetic partnerships with MAC and Bodyshop. If you enjoy R13 or Re/Done, you’ll adore this pair of jeans for a big night out as well as a laid-back day.
In order to create something unique, designer and creative director Hyun-Min Han set out to challenge the status quo in both the design and design process before launching MÜNN in 2013. Thousands of MÜNN admirers can attest to this. Han has established himself as K-designer royalty thanks to the numerous honors and medals he has racked up since the company’s inception. Han’s broad knowledge is evident in the deftly tailored androgynous shirting, suits, and trousers by MÜNN. The wearers of this womenswear collection appreciate entering the meeting place, which is at once a source of power and frailty. Therefore, it is understandable that this potential brand has 34.9K IG followers and a worldwide audience.
The designer is dedicated to bringing about the necessary change in the fashion business to benefit the environment. Since such techniques could not be developed for mass production, this special sewing technique has also been responsible for many of MÜNN’s most iconic designs. The company uses Join Life-certified fabrics, which must contain at least 50% ecologically-grown fabric, forgoes the use of real animal products like fur, leather, and suede, and employs a specialized team of eco-aware professionals to ensure that the entire organization is run according to the best standards. Apart from his ethical endeavors, Han’s customers adore his largely genderless clothes for their fusion of disparate motifs, such as the brazen fragility embodied by leather-harnessed blazers or the dramatic shoulder padding in workwear jackets.
Although Tibaeg was initially introduced in 2011 as a T-shirt initiative, its popularity is not unexpected. Eunae Cho, the founder, and creative director launched her line by making her debut as a Generation Next designer during the fall/winter Seoul Fashion Week in 2013. She was explicit about Cho’s goal: to enhance and emphasize her clients’ beauty with distinctive, vibrant clothes that were infused with humor. Its name, which refers to the sweet flavor and scent that herbs rapidly and easily soak into hot water, creating something completely new with little effort, is derived from a tea bag.
The designer creates sketches of her natural visions and brings them to life with striking prints and high-end fabrics while incorporating delicate traditional Korean elements. Ti:baeg uses ethically sourced materials and only produces when there is a need, embracing the responsibility of what it means to be a brand in 2022. With joyful, whimsical clothing that is intended to make everyday romantic, lively, and special, Ti:baeg symbolizes harmonious creation. Tibaeg deserves to be one of the fashion companies that are and will make a sensation on the international fashion catwalk since it is lively, gentle, and distinctive due to the perfume of herbs.
People should be aware of Lie Sangbong before diving into the lauded Lie Collection. The iconic label Lie Sangbong was created in 1985 by Lee Sang-Bong, son of Chung Lee of the Lie Collection. With celebrities like Beyoncé, Rihanna, Lady Gaga, and others donning his creations, Mr. Sang-Bong earned his prestigious place in fashion history and is historically one of Korea’s most notable fashion figures. The LIE Collection is designed for the strong, independent lady who appreciates an elegant yet nevertheless original style of dressing. If people favored light and airy clothing in the previous decade, now is the moment to express their unique characteristics through heavier clothing. That is why Lie Collection showed up and completed that task on everyone’s behalf. And it wouldn’t be surprising if they amassed 22.6K Instagram followers.
Lee was born and reared in Seoul, just like his father, and was motivated to follow in his designer father’s footsteps by starting his apprenticeship at the age of six. Lee won numerous accolades for his first menswear collection, “A. Hallucination”, including first place in the Selfridges in Fashion’s Finest Awards in 2011 and the Vauxhall Fashion Scout’s Ones To Watch award in 2010 and 2011. He also received praise from numerous publications, including Vogue and GQ. After that, Lee and his sister Nana developed LIE, a line of clothing known for its meticulous tailoring and sculptural silhouettes. This was the product of the two fashion-raised minds. LIE is now sold all over the world, including physical storefronts in Asia and one in New York City.